How it Works

Step 1: Discovery Call

Working together to solve marketing challenges starts with a discovery call. The discovery call is free and easy and takes about 30 minutes. A marketing strategist will ask some questions about your business, goals, and problem areas to find out if we are a good fit. If we think that we can help you, and you want to move forward, the next step is a 30-60 day strategy engagement.

Step 2: Strategy Engagement

During this 30-60 day strategy engagement, an experienced strategist will dive deep into your business to find some quick wins and lay a strong foundation for the way ahead. You will be responsible for filling out an intake form, and attending three 1-hour meetings.

Kick-off Meeting
Mid-point Meeting
Final Meeting

The marketing strategist will develop a plan that is tailored to your business and your goals. The deliverables you will receive include:

Online Presence Audit: A deep-dive into your website, social media channels, online directories, reputation and reviews.
Detailed Buyer Personas: Fully developed buyer personas to include demographic and psychographic information that should influence all future marketing efforts.
Competitive Landscape: An industry analysis and competitive overview to identify threats and opportunities for your business.
Core Message: A fully developed core message designed to connect with your ideal customers.
Strategic Overview: A digital marketing plan that will help achieve your specific goals.
Customer Journey: Identify gaps in the customer journey and plan to fill them so there is a smooth transition through every step.
Content Marketing Plan: A detailed plan to build Know, Like, & Trust value while attracting and converting leads.
Growth Priorities: Clarity on which marketing efforts to focus on in which order.
Execution Calendar: A plan for executing the growth priorities and achieving specific objectives within the next 6 months.

At the completion of the strategy engagement, you can take the deliverables and execute the strategy on your own. Or, you can move on to step 3.

Step 3: Ongoing Retainer

With our retainer packages, a Fractional CMO will become an extension of your team. They will work with your team or ours (or a mix) to execute the strategy developed in step 2. We work off a simple, 6-month agreement, but often stay with clients for years - adjusting our services as they grow and their needs change.

A Fractional CMO will work to install a marketing system, tailored to your business. Elements include your website, a properly optimized and managed Google Business Profile, SEO and Local SEO best practices, a content platform, social media, reputation management, email marketing, and paid ads. Our team will leverage A.I. and automations to help grow your business while saving time and money.

With access to a client dashboard, no-nonsense analytics, and monthly reporting, you'll know exactly where your marketing dollars are going.

How can you grow with a trusted marketing expert who really understands your business?

Get started today with a free discovery call.